The new footwear brand Heyday brings a totally new aesthetic to the streetwear scene. Inspired by the classic wedge soled workboot with athletic influenced uppers, Heyday features a welted EVA outsole, pigskin leather linings, metal lace caps and material and color combo’s like no other.
Darin Hager founded Heyday footwear in 2006 after having spent 10 years toiling away at other small companies like Puma, Sperry Top-Sider, DKNY and Marvel Comics. Heyday is for the guys out there like Darin who love the sneaker collecting scene but are seeking more original and unique footwear than is currently seen in the market. Darin’s travels throughout much of Europe, the Far East and the the US influenced many of his Heyday designs. Heyday will be available at retail August 2007. Live in your Heyday!
TLT KICKS sneakers designed buy graffiti artists with a back to the basics look.
TLT aka The Lines Toughest has been a leader in the documentation of US freight graff for the last 10 years. Now with crew colaberation and pure sneaker addiction we created our own line to wear what we feel should be on your feet. Check out our vodcasts and the rest of what we are about on our site and in our lifestyle.
The company is named after the rhebok, a type of African antelope. Reebok has a long history and was founded in 1895 when it was called Mercury Sports. The company was renamed to Reebok in 1960. They manufactured running shoes and sports gear since they were founded and made for example the running shoes used in the 1924 Summer Olympics. Reebok got like Nike big in the 80s with their Freestyle athletic shoe that they released right in time when the aerobics craze started. The Reebok Freestyle became an icon of the 1980s fashion scene and for young people at that time it was mandatory to rock it together with a mullet at some point.
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The name of the company Nike originates from the Greek term νίκη [niki] - „victory“ and the Greek victory goddess “Nike”. Bill Bowerman and Phil Knight founded the company as “Blue Ribbon Sports” in the year 1962. One of their most successful shoes are the Nike Air Force One (the first Basketballshoe with Air cushioning in the sole, released 1982) and the complete AIR MAX Series (running shoes with air cushioning, released in 1987).
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The German Brand Adidas was named after their founder Adolf Dassler (his nickname was „Adi“) and the first three letters of his last name. His brother Rudolf Dassler helped him founding the company but later formed the rival company PUMA. Today Adidas is the second largest sporting goods manufacturer in the world.
Their designs sport usually the three parallel stripes in the same color which is also part of the official Adidas logo.
The first time Adidas gained worldwide recognition was after the German soccer team won the world cup of 1954 while wearing Adidas’s unique sneakers which were the first one’s with studs and screws that helped them on the slippery and wet ground during the final match against Hungary. After that a time of ups and downs followed. Adidas gained again worldwide attention during the 1980s when Run DMC not only wore Adidas shoes but also made a song about them. In the video for the song “My Adidas” the members of Run DMC rock Adidas Superstars a shoe which remained popular ever since in the Hip Hop and scene.
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