Freshnessmag was started in 2003 when Dan and Yun-Ming, two design school grads and sneaker / toy freaks wanted to create a source of information for all the heads out there that share their passion. The site was meant to become “a source for others to refer to, contribute to, and distribute, with the occasional passing of judgment.”

Both founders of Freshnessmag, are from New York City and therefore they offer a lot of New York City related information like a shopping guide for streetwear and sneakers in New York or exclusive features about store openings and so on. They update their news nearly every day and have separate categories for Sneakers, Features / Interviews, Apparel, Denim, Art/Design, Events, Shopping, Shop Guide and a Gallery.

Right now you can find lots of different shoe models and latest releases in their gallery. Nice to browse if you want to see some details of a shoe before you order. Even though Freshnessmag is not updated as often as other sneaker websites which are mainly news hubs, it stands out by their cool feature articles and you will enjoy that Dan and Yung-Ming and their team are already selecting fresh news that match their style.

What you can expect:

• Nice on the spot coverage of sneaker, streetwear and streetculture events in NYC
• Well sorted categories and a good selection of regular updated news