The company is named after the rhebok, a type of African antelope. Reebok has a long history and was founded in 1895 when it was called Mercury Sports. The company was renamed to Reebok in 1960. They manufactured running shoes and sports gear since they were founded and made for example the running shoes used in the 1924 Summer Olympics. Reebok got like Nike big in the 80s with their Freestyle athletic shoe that they released right in time when the aerobics craze started. The Reebok Freestyle became an icon of the 1980s fashion scene and for young people at that time it was mandatory to rock it together with a mullet at some point.
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The name of the company Nike originates from the Greek term νίκη [niki] - „victory“ and the Greek victory goddess “Nike”. Bill Bowerman and Phil Knight founded the company as “Blue Ribbon Sports” in the year 1962. One of their most successful shoes are the Nike Air Force One (the first Basketballshoe with Air cushioning in the sole, released 1982) and the complete AIR MAX Series (running shoes with air cushioning, released in 1987).
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The German Brand Adidas was named after their founder Adolf Dassler (his nickname was „Adi“) and the first three letters of his last name. His brother Rudolf Dassler helped him founding the company but later formed the rival company PUMA. Today Adidas is the second largest sporting goods manufacturer in the world.
Their designs sport usually the three parallel stripes in the same color which is also part of the official Adidas logo.
The first time Adidas gained worldwide recognition was after the German soccer team won the world cup of 1954 while wearing Adidas’s unique sneakers which were the first one’s with studs and screws that helped them on the slippery and wet ground during the final match against Hungary. After that a time of ups and downs followed. Adidas gained again worldwide attention during the 1980s when Run DMC not only wore Adidas shoes but also made a song about them. In the video for the song “My Adidas” the members of Run DMC rock Adidas Superstars a shoe which remained popular ever since in the Hip Hop and scene.
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Honeyee is one of the must-know street wear and sneaker websites on the Internet. It is THE source for current events in the Japanese streetwear scene with Blogs by Edison Chen, Jeff Staple, and Hiroshi Fujiwara.
Hiroshi Fujiwara who runs the site is one of the most famous Japanese streetwear designers and worked for brands like Nike, Goodenough, Head Porter, HTM, iDiom and Fenom. The site features besides fashion updates and events, news from the Japanese music, movie, art and design scene.
Even though this is not a pure sneaker website but as the sneaker culture is so closely linked to street wear and street culture it is definitely worth checking out. Most news and articles are written in Japanese but as Honeyee features a lot of pictures it is still informative even if Japanese is not your mother language. Otherwise, just use the Google language tools and read the English version of honeyee
What you can expect:
- News from the Japanese streetwear and sneaker scene
- Interesting articles and features that give you an idea on what’s going on in the Japanese street wear scene
- Opinions from some of the most important people in the business like Jeff Staple, Hirsoshi Fujiwara and Edison Chen
Freshnessmag was started in 2003 when Dan and Yun-Ming, two design school grads and sneaker / toy freaks wanted to create a source of information for all the heads out there that share their passion. The site was meant to become “a source for others to refer to, contribute to, and distribute, with the occasional passing of judgment.”
Both founders of Freshnessmag, are from New York City and therefore they offer a lot of New York City related information like a shopping guide for streetwear and sneakers in New York or exclusive features about store openings and so on. They update their news nearly every day and have separate categories for Sneakers, Features / Interviews, Apparel, Denim, Art/Design, Events, Shopping, Shop Guide and a Gallery.
Right now you can find lots of different shoe models and latest releases in their gallery. Nice to browse if you want to see some details of a shoe before you order. Even though Freshnessmag is not updated as often as other sneaker websites which are mainly news hubs, it stands out by their cool feature articles and you will enjoy that Dan and Yung-Ming and their team are already selecting fresh news that match their style.
What you can expect:
- Nice on the spot coverage of sneaker, streetwear and streetculture events in NYC
- Well sorted categories and a good selection of regular updated news
